Facebook and Instagram — engineered for ROAS.
Audience-first campaigns built for each market's demographics, compliance rules, and buying behaviour. Privacy-resilient measurement built in.
Audience, creative, measurement — engineered as one system.
Meta success today is 70% creative and 30% structure. We treat both as first-class disciplines.
Audience strategy
Lookalikes from CRM data, interest stacks, retargeting, and exclusions calibrated to your funnel stage.
Creative production
Static, motion, and UGC-style ad creative tested in structured iteration cycles every 14 days.
Compliance-aware copy
FTC (USA), ASA (UK), and ad standards (Canada) baked into every creative — no flags, no shutdowns.
iOS-resilient measurement
Conversion API + server-side events, first-party audiences, and modelled ROAS attribution.
Localised strategy for USA, UK & Canada.
United States
FTC advertising standards. Strict policies for finance, legal, health verticals navigated daily.
United Kingdom
ASA/CAP code. ICO data protection in lead forms. UK-specific creative tone.
Canada
CASL for any captured email. Quebec language requirements for French-language audiences.
Transparent pricing. Clear scope.
Launch
- 1 ad account, 1 market
- 4 creatives/month
- Weekly optimisation
- Ad spend: $2,000+
Scale
- Up to 2 markets
- 8 creatives/month
- CAPI + server-side events
- Bi-weekly creative refresh
- Ad spend: $5,000+
Enterprise
- All 3 markets, all platforms
- 16 creatives/month
- Dedicated creative producer
- Monthly strategic reviews
- Ad spend: $10,000+
Common questions.
Do you produce the ad creative or do we?+
We produce all creative in-house — static, motion, and UGC-style. Brand assets and product photography come from you.
How do you measure ROAS post iOS14?+
Conversion API, server-side events, first-party audience modelling, and platform-modelled conversions. We report blended ROAS, not just in-platform.
Can you handle restricted verticals?+
Yes — finance, legal, health, real estate. We navigate Meta policy daily.
Ready to engineer your growth?
Schedule a complimentary 15-minute consultation with a senior LRSU strategist.
Ready to engineer your growth?