Building pipelines at the C-suite level.
LRSU delivers the full B2B business development stack — LinkedIn outreach, cold email sequences, and B2B paid campaigns — putting your brand in front of decision-makers across the USA, UK, and Canada.
LinkedIn. Email. Paid — one coordinated system.
Most agencies run ads at consumers. Very few understand B2B — where deals are larger, sales cycles are longer, and the decision-maker needs to see you seven times before they respond.
LinkedIn Sales Navigator Outreach
ICP definition, Sales Navigator searches, and personalised connection + 3-step message sequences to decision-makers.
- ▸80–150 personalised connection requests/week
- ▸3-step message sequence (Day 1, 3, 7, 14)
- ▸Warm lead handover into your CRM
- ▸Weekly pipeline reporting
Cold Email Outreach Sequences
High-deliverability, personalised cold email targeting verified business addresses.
- ▸Verified list building (Apollo, Hunter, ZoomInfo)
- ▸Domain warming + SPF/DKIM/DMARC
- ▸5-email sequence with A/B subject lines
- ▸CAN-SPAM, UK GDPR, CASL compliant
B2B Paid Campaigns
LinkedIn Ads (job title, company size, industry targeting) and B2B Google Ads — the only platforms where you reach 'Head of X at a 200-person SaaS in NYC'.
- ▸Sponsored Content + Conversation Ads
- ▸Lead Gen Forms
- ▸B2B Google Search + YouTube pre-roll
- ▸Display retargeting for pipeline nurture
Localised strategy for USA, UK & Canada.
USA LinkedIn + Email
Target by state, metro, company size. CAN-SPAM compliant cold email with B2B exemptions.
UK LinkedIn + Email
Target by county/city, sector, seniority. UK GDPR + PECR — legitimate interest basis for B2B.
Canada LinkedIn + Email
Target by province, bilingual where required. CASL implied consent rules navigated correctly.
Transparent pricing. Clear scope.
Outreach Starter
- LinkedIn outreach only
- 80–100 connections/week
- 3-step message sequence
- Weekly lead report
- CSV or CRM handover
Growth Pipeline
- LinkedIn outreach (150/week)
- Cold email sequence (500 contacts/mo)
- Bi-weekly strategic calls
- CRM integration
- Monthly pipeline review
Full B2B System
- LinkedIn + cold email at scale
- B2B paid campaigns (LinkedIn + Google)
- Multi-market targeting
- Dedicated B2B strategist
- Quarterly growth audit
Common questions.
Do we need our own LinkedIn Sales Navigator account?+
Yes — we operate from your team's accounts to keep the brand voice authentic and the relationships transferable.
What reply rates should we expect?+
LinkedIn: 8–18% reply rate. Cold email: 1–4% reply, 0.5–2% meeting-booked. Varies by ICP and offer maturity.
How do you handle CASL in Canada?+
We use implied consent rules for B2B outreach where applicable, and document the legal basis for every campaign.
Will leads land in our CRM?+
Yes — direct integration with HubSpot, Salesforce, Pipedrive, Close, or any CRM with an open API.
Ready to engineer your growth?
Schedule a complimentary 15-minute consultation with a senior LRSU strategist.
Ready to engineer your growth?